Exploring pleasure for women in the outdoors

Bivvi, Blaze, and, Spark is a collection of vibrators designed for outdoorsy women. By framing these as part of the essential kit for outdoor adventuring, they make pleasure an essential part of womanhood too.

Product Design / Physical Prototyping

The challenge

Through conversations with women actively participating in outdoor activities it became clear that women are dissatisfied with the outdoor industry’s approach to design for women, as it usually defaults to what people call the "shrink it and pink it" attitude. This collection responds to Alexia's desire to work at the intersection of design for women in the outdoors and designing around women's needs that are typically deprioritized.

Features + inspiration

The set was conceived as a speculative provocation around Alexia’s thesis topic. She wanted to design an essential item whose physical appearance reflected the badass nature of the women that inspired her to pursue this subject. A vibrator provided the perfect platform to start thinking about what women-specific items for the outdoors might look like.

The three vibrators/flashlights were prototyped and paired with slogans based on outdoor adventuring puns: Bivvi: find the perfect spot is the smallest and looks like a speckled rock; Blaze: find your way to pleasure features a cracked pattern of greens over a boomerang shape; and Spark: fun shouldn't end at lights out is dark green over a smooth shape that fits perfectly in the palm of the hand. The forms, which are soft, delicate and curved, are contrasted with a variety of colors and textures that make them look rugged and powerful; just like the women they are designed for.